• Vice President, Marketing Strategy and Project Management

    Locations US-CA-Hollywood
    ID
    2018-10708
    Company
    Paramount Pictures
  • Overview and Responsibilities

    This position is responsible for assisting the Executive Vice President of International Marketing in the creation, development and execution of marketing campaigns. This position will work closely with the senior executives in the international marketing department as a thought partner in ideating the strategies and strategic rollout of all international theatrical releases.

    Responsibilities to include, but not limited to:

    • Generates go to market strategies covering all aspects of the marketing mix, including digital/social media, content, publicity, promotions, and media 
    • Analyzes trailer launches and sentiment and revises strategies where appropriate
    • Creates filmmaker decks 
    • Generates campaign summaries and recaps to be shared with senior executives and home media
    • Produces and manages all materials for trade shows and conventions
    • Coordinates with domestic counterparts on an ongoing basis
    • Works closely with the various Paramount film divisions (Paramount Animation, Paramount Players, *Paramount Motion Picture Group) on international specific projects
    • Liaises with territories and regional heads on a daily basis
    • Takes on such projects as necessary with respect to titles and market specific initiatives
    • Manages and supervises a marketing coordinator
    • Participates in generating weekly reports of the territories responses to scripts and finished films
    • Provides and submits weekly Creative Ad Reports to Senior Management
    • Assists in preparation of budgets and administration of marketing plans

    Basic Qualifications

    • Bachelor’s degree OR equivalent experience
    • 10+ years’ experience in international entertainment marketing 
    • Proficiency in language or languages other than English highly desired
    • Proficiency with Word, Excel and advanced expertise in Power Point

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