• Manager, International Market Research

    Locations US-CA-Hollywood
    ID
    2019-12054
    Company
    Paramount Pictures
  • Overview and Responsibilities

    The Manager, International Market Research supports the research team with the presentation, execution, design and analysis of quantitative and qualitative market research projects globally, in order to provide insights and recommendations to the wider theatrical marketing and production teams.

    • Read and analyze qualitative data from quantitative studies and test screenings
    • Observe and analyze qualitative research (mainly focus groups) globally
    • Help manage research partners and design research programmes for upcoming titles, franchises and slate development, including:
      • Franchise and IP development studies
      • Positioning and strategic audience identification studies
      • Multi-market creative testing (Trailer, TV and Digital ads)
      • Desk-based and social analysis deep dives landscape studies
      • International moviegoing market landscape studies
    • Compile and analyze bi-weekly tracking performance of titles and comparable films in the top 10-12 markets internationally, as well as design, coordinate, and manage ad hoc tracking requests
    • Create visually appealing, high-level summary documents in Word, Excel and PowerPoint that easily communicate strategy and learnings for internal distribution
    • Digest other sources of information to feed into research findings – including liaising with the Analytics department on social conversation learnings, asset performance online, trailer launches etc.
    • Stay in tune and monitor campaigns of current and competitor releases
    • Understand and analyze international box office performance
    • Be a vocal and active contributor to brainstorming sessions / meetings
    • Communicate on insights and strategy implications regularly with internal stakeholders in the Hollywood office (Brand, Creative, Digital, Media, Publicity, Promotions) and the in-market teams around the world
    • Take responsibility for day-to-day training and nurturing of research coordinators and interns
    • Manage all research files and reports, both hard copy and digital
    • Maintain and assist with international research budget management

    Basic Qualifications

    • 5+ years market research experience (in any consumer or entertainment field); ideally with an international/global scope
    • Bachelor's Degree ideally with a concentration or minor in Sociology Studies, International Studies, Mathematics, Business and/or Marketing OR equivalent experience
    • A proven track record of high achievement and involvement in successful, insights-driven marketing campaigns
    • Strong interest in entertainment content, marketing, social trends, and emerging media
    • Film knowledge and a strong understanding of the movie marketplace
    • High comfort level with analyzing and synthesizing large amounts of quantitative information
    • Advanced proficiency in Microsoft Office
    • Ability and willingness to occasionally travel internationally

    Additional Qualifications

    • Proficient in foreign languages preferred but not necessary

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