• Director, Creative Advertising

    Locations US-CA-Hollywood
    ID
    2019-12947
    Company
    Paramount Pictures
  • About The Brand

    Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller's Day Off, and blockbuster franchises such as Star Trek, Transformers, and Mission Impossible. Recent innovative break-out films such as Interstellar, Arrival and A Quiet Place have added to Paramount's film legacy. Paramount Pictures Television's 13 Reasons Why, The Alienist and Jack Reacher have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount's passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of Viacom, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.

    Overview and Responsibilities

    This position assists in the creative direction, development and execution of digital advertising and marketing strategy for Motion Picture marketing.

    Responsibilities to include, but not limited to:

    • Primary responsibilities require collaborating with executive vice-president, senior management, filmmakers, feature film cast and crew, editorial and advertising agencies as well as Paramount Pictures marketing departments with the motion picture department and inter-division departments
    • Weekly meetings include strategy meetings, research meetings, advertising agency meetings, post-production meetings and budget meetings
    • Lead Digital Creative Budgets
    • Concept, build and produce ads for digital/online placement – working with our digital agencies.
    • Balance workflow with the digital marketing team to ensure all integration memos are filled and timelines for delivery are adhered to (balancing asset deadlines, updating creative/campaign messaging, etc)
    • Interpret digital media plans and lead the creation of different assets required to fill those media plans
    • Participate in, understand and apply the findings of traditional market research and testing to the digital advertising space
    • Work with the digital analytics team to assess the success of campaigns during campaign flight and optimize/adjust accordingly
    • Work with digital and brand strategy to craft trailer launch plans and ensure all required creative elements for launches are delivered on schedule
    • Participate in creative research and ideation, including comparable campaigns, cues, copy and concepts
    • Increased involvement in creative strategy and execution of AV, Print and Digital materials
    • Handle quotes culls, accolades and awards tracking
    • Strong working knowledge of digital and social media landscape with a clear understanding of the following: 
      • Distribution platform – understanding of the various digital platforms such as Facebook, You Tube, Instagram, Snapchat, FEPs and site driven placements and the standard methodologies for those platforms
      • Types of content – a working understanding the different ad types used digitally - :06 bumpers, :10s :15s, Motion graphics driven creative and longer form AV materials
      • Tone/Voice – An understanding of how to extend the tone/voice established in traditional forms of creative advertising and carry over into the digital space
      • Understanding of the primary metrics that determine success of digital advertisements

    Basic Qualifications

    • Bachelor’s degree in related field
    • Minimum 7 years related experience
    • Experience working on significant Theatrical Marketing campaigns with primary focus on digital and social media outlets

    Additional Qualifications

    • Good oral and written communication skills
    • Knowledge of Adobe Creative Suite (creative file types, etc), BOX, iMovie, etc.

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