• Director, Creative Advertising

    Locations US-CA-Hollywood
    Paramount Pictures
  • Overview and Responsibilities

    This position assists in the creative direction, development and execution of digital advertising and marketing strategy for Motion Picture marketing.

    Responsibilities to include, but not limited to:

    • Primary responsibilities require collaborating with executive vice-president, senior management, filmmakers, feature film cast and crew, editorial and advertising agencies as well as Paramount Pictures marketing departments with the motion picture department and inter-division departments
    • Weekly meetings include strategy meetings, research meetings, advertising agency meetings, post-production meetings and budget meetings
    • Lead Digital Creative Budgets
    • Concept, build and produce ads for digital/online placement – working with our digital agencies.
    • Balance workflow with the digital marketing team to ensure all integration memos are filled and timelines for delivery are adhered to (balancing asset deadlines, updating creative/campaign messaging, etc)
    • Interpret digital media plans and lead the creation of different assets required to fill those media plans
    • Participate in, understand and apply the findings of traditional market research and testing to the digital advertising space
    • Work with the digital analytics team to assess the success of campaigns during campaign flight and optimize/adjust accordingly
    • Work with digital and brand strategy to craft trailer launch plans and ensure all required creative elements for launches are delivered on schedule
    • Participate in creative research and ideation, including comparable campaigns, cues, copy and concepts
    • Increased involvement in creative strategy and execution of AV, Print and Digital materials
    • Handle quotes culls, accolades and awards tracking
    • Strong working knowledge of digital and social media landscape with a clear understanding of the following: 
      • Distribution platform – understanding of the various digital platforms such as Facebook, You Tube, Instagram, Snapchat, FEPs and site driven placements and the standard methodologies for those platforms
      • Types of content – a working understanding the different ad types used digitally - :06 bumpers, :10s :15s, Motion graphics driven creative and longer form AV materials
      • Tone/Voice – An understanding of how to extend the tone/voice established in traditional forms of creative advertising and carry over into the digital space
      • Understanding of the primary metrics that determine success of digital advertisements

    Basic Qualifications

    • Bachelor’s degree in related field
    • Minimum 7 years related experience
    • Experience working on significant Theatrical Marketing campaigns with primary focus on digital and social media outlets

    Additional Qualifications

    • Good oral and written communication skills
    • Knowledge of Adobe Creative Suite (creative file types, etc), BOX, iMovie, etc.


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