• Director, Customer Marketing

    Locations US-CA-Hollywood
    ID
    2019-13152
    Company
    Paramount Pictures
  • About The Brand

    Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller's Day Off, and blockbuster franchises such as Star Trek, Transformers, and Mission Impossible. Recent innovative break-out films such as Interstellar, Arrival and A Quiet Place have added to Paramount's film legacy. Paramount Pictures Television's 13 Reasons Why, The Alienist and Jack Reacher have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount's passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of Viacom, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.

    Overview and Responsibilities

    The Director, Customer Marketing position within the Paramount Home Media Distribution (PHMD) organization is responsible for defining and executing the Customer Marketing strategies of Paramount New Release, TV and Catalog initiatives across physical, digital and television platforms (may include physical retail, EST, IVOD and Cable VOD). This individual will be responsible for directing exciting marketing partnerships that optimize revenue streams and enhance consumer value propositions! Do you enjoy sitting within the group? This position will be one of the main marketing points of contact for our Physical & Digital Distribution and Brand teams.

    Responsibilities to include, but not limited to:

    • Leads the collaboration with brand and cross-functional marketing teams to develop title-specific campaigns for 15+ new releases per year and coordinate digital catalog initiatives on Paramount’s immense library of content
    • Drives strategic lifecycle initiatives for leading dynamic entertainment franchises including Transformers, Star Trek, Mission Impossible, GI Joe and other high profile properties
    • Collaborates with sales force to implement account-specific promotions that generate revenue and secure featured placement of Paramount films across partner eco-systems
    • Identifies and implement 3rd party partnerships that drive awareness and revenue for Paramount’s portfolio of product
    • Partners with other divisions at Viacom to develop compelling programs to support the breadth of product, maximize synergy and drive studio revenue
    • Leverages research and market trends to develop industry leading long and short term strategic plans.
    • Takes a leadership role with operations, creative services, licensing, theatrical and business affairs to ensure proper execution and delivery of all marketing materials to our retail partners
    • Drives innovative, creative and revenue driving retail programs while maintaining a focus on fiscally responsible spends
    • Outlines program details including budgets, placement, strategy and execution plan for internal stakeholder approval

    Basic Qualifications

    • Bachelor's Degree
    • Minimum 7 years related experience
    • Proficient with Word, Excel and PowerPoint

    Additional Qualifications

    • Experienced in working with top tier accounts (ie: Walmart, VUDU, Apple, Target)
    • Innovative & strategic marketer with desire to execute compelling programs
    • Collaborative, supportive team player able to work in a fast-paced culture
    • Proficient at establishing and managing relationships with partners and peers at all levels
    • Excellent interpersonal skills and oral/written communication skills
    • Proven problem-solving, analytical and creative thinking skills
    • Strong attention to detail while being able to understand the big picture
    • Ability to be proactive, prioritize multiple important projects and work independently
    • Flexibility and ability to work under tight timelines
    • Proficiency in Photoshop and PowerPoint is a must
    • A passion for movies, technology and trends which touch the core consumer

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