Director Creative Advertising

US-CA-Hollywood
ID
2017-7678
Company
Paramount Pictures

Overview and Responsibilities

This position assists in the creative direction, development and execution of digital advertising and marketing strategy for Motion Picture marketing.

 

Responsibilities to include, but not limited to:

  • Primary responsibilities require interfacing with executive vice-president, senior management, filmmakers, feature film cast and crew, editorial and advertising agencies as well as Paramount Pictures marketing departments with the motion picture department and inter-division departments
  • Weekly meetings include strategy meetings, research meetings, advertising agency meetings, post-production meetings and budget meetings
  • Manage Digital Creative Budgets
  • Concept, create and produce ads for digital/online placement – working with our digital agencies.
  • Manage workflow with the digital marketing team to ensure all integration memos are filled and timelines for delivery are adhered to (managing asset deadlines, updating creative/campaign messaging, etc)
  • Interpret digital media plans and manage the creation of different assets required to fill those media plans
  • Participate in, understand and apply the findings of traditional market research and testing to the digital advertising space
  • Work with the digital analytics team to assess the success of campaigns during campaign flight and optimize/adjust accordingly
  • Work with digital and brand strategy to craft trailer launch plans and ensure all required creative elements for launches are delivered on schedule
  • Participate in creative research and ideation, including comparable campaigns, cues, copy and concepts
  • Increased involvement in creative strategy and execution of AV, Print and Digital materials
  • Manage quotes culls, accolades and awards tracking
  • Strong working knowledge of digital and social media landscape with a clear understanding of the following:
  • Distribution platform – understanding of the various digital platforms such as Facebook, You Tube, Instagram, Snapchat, FEPs and site driven placements and the best practices for those platforms
  • Types of content – a working understanding the different ad types used digitally - :06 bumpers, :10s :15s, Motion graphics driven creative and longer form AV materials
  • Tone/Voice – An understanding of how to extend the tone/voice established in traditional forms of creative advertising and carry over into the digital space
  • Understanding of the primary KPIs that determine success of digital advertisements

 

Basic Qualifications

  • Bachelor’s degree in related field
  • Minimum 7 years related experience
  • Experience working on significant Theatrical Marketing campaigns with primary focus on digital and social media outlets

Additional Qualifications

Desired skills/experience

  • Good oral and written communication skills
  • Knowledge of Adobe Creative Suite (creative file types, etc), BOX, iMovie, etc.

 

Eligibility requirements:

  • Interested candidates must submit a resume/CV online to be considered
  • Must be willing to submit to a background investigation
  • Must have unrestricted work authorization to work in the United States

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed