Director Marketing

Locations US-CA-Hollywood
ID
2018-8248
Company
Paramount Pictures

Overview and Responsibilities

The Director of Brand Marketing is a category expert, responsible for directing the strategies and business plans for Paramount Home Media Distribution’s theatrical film library.  The position reports to the Vice President, Global Brand Marketing.

 

Responsibilities to include, but not limited to:

  • Develops comprehensive physical and digital distribution product and trade promotions for the theatrical library
  • Oversees the development of physical and digital library product strategy and release plans, including input on all campaign materials to ensure strategic consistency
  • Renovates marketing strategy on existing theatrical franchises to preserve brand equity and ensure on-going success
  • Oversees product and promotion budgets and P&Ls to meet and exceed corporate objectives
  • Collaborates with Retail Marketing and Sales to secure product and promotion placement
  • Ensures the day-to-day execution and timely implementation of all plans, including managing internal and external processes and approvals
  • Maintains ongoing, open communication with all cross-functional areas, including Retail Marketing, Sales, Operations, Finance, PR, Creative, Media, and Legal
  • Stays on top of trends to anticipate and react to competition and consumer attitudes and behavior
  • Analyzes the performance of each initiative to improve future performance
  • Secures approval from Executive Management and communicates plans to the greater organization
  • Manages and develops direct report

 

Basic Qualifications

 

  • BA/BS degree in Business Administration, Film, or related field or equivalent work experience
  • Minimum 7 years of experience in marketing, consumer packaged goods, or account management
  • Minimum 3 years in management position
  • Proficiency with MS Office Software (e.g., Excel, PowerPoint, Word)

Additional Qualifications

Desired skills:

  • MBA degree in Marketing strongly preferred
  • Previous experience in entertainment industry; home entertainment industry and catalog marketing preferred
  • Proven strategic and conceptual skills
  • High critical thinking, analytical, reasoning and problem-solving skills
  • Firm grasp on financial and P&L models
  • Highly organized and able to handle multiple concurrent tasks effectively
  • Resourceful with the ability to work independently as well as effectively on a team
  • Demonstrated ability to develop and effectively manage direct reports
  • Strong attention to detail and ability to maintain confidentiality
  • In-depth knowledge of theatrical and home entertainment product
  • Excellent interpersonal skills, and oral and written communication skills

 

Eligibility requirements:

* Interested candidates must submit a resume/CV online to be considered

* Must be willing to submit to a background investigation

* Must have unrestricted work authorization to work in the United States

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