Manager, International Market Research

Locations US-CA-Hollywood
ID
2018-8380
Company
Paramount Pictures

Overview and Responsibilities

The Research Manager of International Market Research supports the research team with the presentation, execution, design and analysis of quantitative and qualitative market research projects globally, in order to provide insights and recommendations to the wider theatrical marketing and production teams.

 

Responsibilities to include, but not limited to:

  • Read and analyze qualitative data from quantitative studies and test screenings
  • Observe and analyze qualitative research (mainly focus groups) globally
  • Help manage research partners and design research programmes for upcoming titles, franchises and slate development, including:
  • Franchise and IP development studies
  • Positioning and strategic audience identification studies
  • Multi-market creative testing (Trailer, TV and Digital ads)
  • Desk-based and social analysis deep dives landscape studies
  • International moviegoing market landscape studies
  • Compile and analyze bi-weekly tracking performance of titles and comparable films in the top 10-12 markets internationally, as well as design, coordinate, and manage ad hoc tracking requests
  • Create visually appealing, high-level summary documents in Word, Excel and PowerPoint that easily communicate strategy and learnings for internal distribution
  • Digest other sources of information to feed into research findings – including liaising with the Analytics department on social conversation learnings, asset performance online, trailer launches etc.
  • Stay in tune and monitor campaigns of current and competitor releases
  • Understand and analyze international box office performance
  • Be a vocal and active contributor to brainstorming sessions / meetings
  • Communicate on insights and strategy implications regularly with internal stakeholders in the Hollywood office (Brand, Creative, Digital, Media, Publicity, Promotions) and the in-market teams around the world
  • Take responsibility for day-to-day training and nurturing of research coordinators and interns
  • Provide back-up support to the administrative roles within the department
  • Manage all research files and reports, both hard copy and digital
  • Maintain and assist with international research budget management
  • Ability and willingness to travel internationally

Basic Qualifications

 

  • Minimum 3 years international research experience (in any consumer or entertainment field)
  • BA or BSc, ideally with a concentration or minor in Sociology Studies, International Studies, Mathematics, Business and/or Marketing
  • A proven track record of high achievement and involvement in successful, insights-driven marketing campaigns
  • Strong interest in entertainment content, marketing, social trends, and emerging media
  • Film knowledge and a strong understanding of the movie marketplace
  • High comfort level with analyzing and synthesizing large amounts of quantitative information
  • Strong PC skills: Excel, PowerPoint and possibly data-base management
  • Highly Internet savvy

Additional Qualifications

 

Desired skills/experience

  • Intellectually curious with proven problem solving abilities
  • Someone who takes pride in their attention to detail and their organization
  • Ability to work under tight deadlines, handle multiple projects at once
  • Ability to work across several time zones
  • Strong written and oral communication skills
  • Comfortable with taking instruction / delegation of tasks and taking a lead on projects
  • A level of numerical comfort that enables seeing patterns / stories in quantitative data
  • A team player and a manager of junior support staff
  • Proficient in foreign languages preferred but not necessary
  • Eligibility requirements:
  • Interested candidates must submit a resume/CV online to be considered
  • Must be willing to submit to a background investigation
  • Must have unrestricted work authorization to work in the United States

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